MTV Video Music Awards sponsor Clean & Clear needed a memorable and relevant idea to stand out from the crazy antics of the show, while sticking to its brand message: the importance of accepting who you are in your own skin. So, we created our very own unique Acceptance Speech. Without any paid media, Clean & Clear was the talk of the VMAs the next day. And best of all, real girls responded on social media with what they accept about themselves using #SELFACCEPTANCESPEECH. We responded to these girls in realtime with "applause" GIFS and words of praise for their courage.
CLEAN & CLEAR "Acceptance Speech"
IAMS keeps dogs healthy and happy for life. But how do you say it, better yet show it, without looking like the bazillion other dog commercials out there? We found that answer by creating "Duck" which immediately struck a chord with consumers. On the IAMS Facebook page, we asked people to post stories about how their dogs were named. Hundreds of posts poured in with touching stories and names you wouldn't believe. And sales of the dog food went up too.
Being liberated from glasses and graduating to contacts is a momentous event in a young teen's life. Giving him or her a new outlook and feeling that anything is possible. This campaign won Johnson & Johnson’s James E. Burke Award for “Best North American TV Campaign” and helped create a 133% market share increase in the daily disposable contact lenses business.
ACUVUE "Drivers License"
ACUVUE "Oval Office"
Outdoor signage created for specific cities like New York and Washington D.C. to make you crack a smile and scream for ice cream.
We helped client Reebok hold its own against the big shot footwear advertisers like Nike by creating a memorable and catchy campaign called "Speed A to Z," complete with slick ads and a speedy spot with unconventional speed references. In another successful Reebok campaign, we put Miranda Kerr in a pair of pink Reeboks and, ahem, little else...
REEBOK "Clothes Off"
Reebok "Speed A-Z"
Running shoes are just the beginning... Below are some of the other Reebok ads I worked on. From Crossfit to Dance to Yoga...
Working on Verizon Wireless was a lot of fun. And the creative opportunities, seemingly endless--just like the wireless phones we were charged to cell. (A little phone humor.) One of my favorites, a short "film" that ran in cinemas before the movies started. Check it out...
VERIZON "What's that song?"
Applebee's wanted to be known as the casual fine dining restaurant that was as much about the tasty food as it was about the experience of bringing people together "in the neighborhood"...
APPLEBEE'S "Honor Student"
APPLEBEE'S "Play By Play"
APPLEBEE'S "Coming Home"
Creative materials featuring Ashton Kutcher, created for NIKON at the Photo Marketing Association (PMA) trade show.
Anti-aging products are a dime a dozen. But RoC is a pioneer in Retinol (the key ingredient for getting ride of those wrinkles) with a long history of proven science in skincare. The RoC logo consists of a mortar and pestle which speaks to the brand's highly scientific past. We created simple, beautiful and clean ads anchored by this iconic logo brought to life in a memorable way.
The next campaign idea for NEXPLANON had some big shoes to fill due to the wildly successful NEXPLANON "What's Next?" campaign that came just before it. The challenge was to build on the birth control brand even further by focusing specifically on the product's unique positioning in the arm, as well as how it empowers a woman. "Armor Up with NEXPLANON" did both.
PHARMA & HEALTHCARE
What's your 3-year plan? That's what we asked women in this successful ad campaign for NEXPLANON, a birth control implant that lasts up to 3 years. The 60-second commercial, website and series of print ads aimed to inspire women to focus on all the great plans they have that don't include having a baby just yet. NEXPLANON is just one of the many pharma and healthcare projects I've worked on.
Take a look...
NEXPLANON "What's Next?"
Nexplanon print ads were featured in numerous high-profile magazines like Glamour and People.
An in-depth website to answer questions about this unique birth control option...
This campaign below is for a drug that helps adults with Restless Leg Syndrome...
Collateral piece created for product called Trajenta to help those with Type 2 Diabetes...
SK-II COSMETICS BLOG
Using the right amount of the right keywords was key to making these blog posts for SK-II Cosmetics. Words like "refreshing skin" and "skincare routines and tips" typed into a Google search box helped lead women to these engaging blog posts on the SK-II website, as well as product recommendations.
Created these two amazing little humans. My son Elliott and daughter Pippa. Thanks for viewing all of my work.